KRAFTKIDS KEEPS EVOLVING
We’re building KraftKids around you
Our online shop is becoming clearer, smarter and more personal — step by step, with the same care that goes into our products.
A fresh chapter for our online shop
In recent years, most of our energy went into our products and the day-to-day work behind KraftKids. Now we are once again focusing deliberately on the place where you discover them: our online shop.
We are developing the shop ourselves, close to your questions and everyday needs. This lets us turn ideas into useful improvements quickly and shape every detail the way it truly fits KraftKids.
OUR FINDERS TAKE CENTRE STAGE
From your first thought to the right product
Start with what you need
Our finders begin with your situation — changing, sleeping or an existing piece of furniture, for example — rather than product terms you would need to know first.
Narrow things down step by step
Themes, measurements, shapes and possible combinations are presented clearly until you are left with a manageable selection of genuinely suitable products.
Keep developing our finders
We watch where questions arise, refine the routes that already exist and gradually build more finders for new areas of our range.
ALREADY VISIBLE
Our finders grow directly from your everyday needs
Guidance begins with the navigation
The new navigation is the visible entry point to our finder concept. It does more than organise products: it guides you through situations and tasks such as changing, sleeping, playing, organising or being on the go. We are expanding this principle step by step with more guided finders, so nobody needs to know the exact product name to find their way around KraftKids.
Explore our finder routes
Enter your measurements. Find the right changing mat.
Our changing-mat finder prototype shows how we are making choice easier: you enter the width and depth, the shop translates those details into suitable sizes and guides you towards a focused selection. We are continuously refining this finder and will gradually apply the same principle to more product areas.
Try the changing-mat finderSMALL TEAM, BIG POSSIBILITIES
Technology gives our ideas more momentum
With the opportunities of the AI era, our small team can now implement work that once required far more time and resources. What matters to us is not technology for its own sake, but what it enables: better guidance, more useful tools and a shop that feels unmistakably KraftKids.